Often many business do all they can to make themselves appear like a big business. They think that their company would be more successful if it were bigger.
But bigger may not be better. New ways of communicating have changed how businesses connect with clients and customers. These methods allow smaller firms to be agile, fast, and responsive. They can leverage technology to outmaneuver and occupy market space in which they otherwise might not be able to compete.
This approach is outlined in a book I just finished, Speak Human: Outmarket the Big Guys by Getting Personal
From a customers perspective there are advantages to dealing with a smaller enterprise. Better service,
Here are a couple of worthy quotes.
“As businesses get larger, it’s easier to hide bad people in them. This is because there are so many things going on, alongside numerous coworkers who can shield one’s dismal performance. Toss in some memos, meetings, office politics, and it gets harder to determine whether a staff member is kicking ass or just great at kissing it.
“In a company of one, there’s little room for any of this. When you’re that tiny, you have little choice but to be exemplary.”
You can currently read much of the book’s content on the Speak Human website.